edmunds white label shopping

Role: Creative Director
Scope: Research-informed UX framework for a white-label car shopping platform used by affinity partners.
Outcome: Designed a modular, brand-neutral experience that integrated Edmunds content while enabling seamless customization within partner ecosystems.

affinity_vdp.jpg
 

various MODules

 

UX Documentation

 

Lead Submission Process

Search Results Page - Member has searched for an Audi A7

Search Results Page - Member has clicked 'Get The Price' for the 2015 Audi A7 Premium Plus Quattro

 
Search Results Page - Member has submitted their membership login and all prices are unlocked

Search Results Page - Member has submitted their membership login and all prices are unlocked

Search Results Page - Member has submitted their information to the dealer (the lead).

Search Results Page - Member has submitted their information to the dealer (the lead).

 
The offer certificate is available

The offer certificate is available