HELLO.

I'm a creative director, designer
+ user experience thinker.

I am a creative leader with 15+ years of experience building connections between people and brands.

My career spans product, eCommerce, user experience + research, marketing and advertising across web, mobile and apps. I take a holistic approach, look at the end to end user journeys and ensure they embody brand values, engage, elicit emotion and ultimately build trust. I am passionate about building creative teams, design-driven processes and culture.

My design foundation is strong. I’m lucky in my early years to have worked with design visionary, April Greiman. Her innovation and influence grounded me in thoughtful typography, meaningful color and strong visual hierarchy.


My core values

Empathy

Collaboration

Craft

Transparency

Positivity!