HELLO.

I’m Carolyn, a Creative Director and UX + Design Strategist.

For over 15 years I've led creative teams across branding, digital products, and marketing campaigns. My work connects brand strategy, design systems, and user experience to create cohesive products and customer experiences.

I’ve partnered with companies across industries, including automotive, beauty, CPG, food & beverage, technology, and health & wellness. I’ve worked both in-house and within agencies to lead cross-disciplinary teams and deliver integrated brand experiences.

My approach blends creative leadership with human-centered design thinking, helping teams align product, marketing, and brand strategy to build thoughtful, effective experiences across digital and physical touchpoints.

Based in Los Angeles, I’m drawn to projects where design, strategy, and storytelling intersect.

AREAS OF EXPERTISE

Creative Direction
UX + Product Design
Brand Identity & Marketing Systems
Design Strategy
Human-Centered Design
Content Strategy
Team Leadership & Collaboration
Stakeholder Alignment