BAREMINERALS original foundation

Role: Creative Director (Interim)
Scope: Omnichannel campaign for the national launch of bareMinerals Original and Matte Foundation across digital, retail, and traditional media.
Outcome: Led cross-city creative teams during organizational transition while delivering data-driven campaign creative optimized through testing and analytics. Campaign creative highlighted product benefits and application technique (“Swirl, Tap, Buff”) to drive customer engagement and conversion.