Provided full-funnel creative across all digital channels to support multiple product launches as well as the day to day business. Worked closely with client Global Brand, Marketing, E-commerce and Sales teams. (The DuMont Project)
original foundation launch
A bareMinerals' best-seller, Original Foundation, expanded it's color palette to the largest in the industry and we needed to communicate that Original had a shade for everyone. We delivered Social (FB, IG, Pinterest, Snapchat), Display and Affiliate units, SEM ads, blog posts, optimized product landing and detail pages. Creative was tested and refreshed as insights and learnings came in, to keep target audiences engaged. Tested assets included models versus real people, tutorials, before + after’s, product benefits, problem + solutions, testimonials and animation.