members only Shopping

Objective

Edmunds saw an opportunity in a new line of business working with affinity partnerships. We needed to create a car shopping experience that would take people seamlessly from a partner's web site into a premium experience where members could unlock exclusive, guaranteed offers. 

strategy

Insights from surveys and interviews conducted with dealers, member shoppers and potential affinity partners helped us define an experience that would have no advertising, would allow shoppers to use their membership login to unlock prices, and would be a simpler, easier experience than currently available on Edmunds.com. Most importantly, we'd leverage Edmunds' amazing content – reviews, Live Help and pricing, perks + benefits, while maintaining the service members expect from their association. And we'd do it responsively.

action

We created a clean, sophisticated experience neutral of Edmunds branding and because the designs had to work with multiple affinity partners, we took a modular design approach. Individual modules allowed for partner customization, so shoppers can go back and forth between car shopping and the partner's products and offerings smoothly. The modular approach also supported our responsive guidelines, with the additional benefits of development efficiency and scalability. 

RESULT

Partners have signed up to pilot the program.

 

Landing Page

 

Various Modules

 

Vehicle Detail Page

affinity_vdp.jpg
 

Lead Submission Process

Search Results Page - User has searched for an Audi A7

Search Results Page - User has clicked 'Get The Price' for the 2015 Audi A7 Premium Plus Quattro

 
Search Results Page - User has submitted their membership login and all prices are unlocked

Search Results Page - User has submitted their membership login and all prices are unlocked

Search Results Page - User has submitted their information to the dealer (the lead). They can use the contact info associated with their membership or they can change it

Search Results Page - User has submitted their information to the dealer (the lead). They can use the contact info associated with their membership or they can change it

 
The offer certificate is available

The offer certificate is available

 

UX Documentation